Persona: Social AI

A social AI that learns, stores, and intelligently utilizes personal context in its interactions with you.

What is it?

Mission

Persona is a social AI platform that learns, stores, and intelligently utilizes personal context in its interactions with you. It offers immediate value through practical social assistance like analyzing a crush's text, deciding which Instagram post to upload, creating Tinder responses, and generating gift ideas - all while building a deeper understanding of your personality, social graph, interests, and communication style for when you want to dig deeper.When you dig deeper, you'll use Persona since it already contains your personal context.

Problem Statement

General LLMs are limited in memory and social adaptability, they yap a lot, don't adjust for your communication style, and don't learn much about you. Competitor personalized AIs (Replika, Dot, Pi, etc.)are either AI therapists (pathologizing users and requiring a lot of uer burden before they become useful) or sci-fi virtual friends (creating uncanny valley relationships which alienates general audience). Persona avoids these traps by providing shot-term hooks that are useful to a general audience, while naturally building personal context for when you do dig deeper.

What Makes Persona Unique

  • Short Term Hooks

    Analyze crush's texts, decide between Instagram posts, craft Tinder lines, plan a date).

  • Conversation-Like Style

    Turn-by-turn interactions without the AI yapping, and adaptive communication style.

  • Low-Burden Onboarding

    Builds user context naturally through lightweight interactions rather than lengthy onboarding.

  • Social Graph Integration

    Builds a social graph of people in the user's life with relevant details, these are then put in context when they're mentioned.

  • Avoids Common Pitfalls

    Neither an AI therapist (which pathologizes users) nor a sci-fi virtual friend (which creates uncanny valley relationships).

Core Technical Pipeline

Listener: Passive Data Collection

Purpose: Passively save and update data of anecdotes, personality, and communication style.

How It Works:

  • Anecdote Collection

    Records stories and experiences shared during conversations.

  • Personality Assessment

    Analyzes communication patterns to determine traits and preferences.

  • User Response Analysis

    Engagement Tracking

    • Length Metrics: How long/enthusiastic/invested a user is in their response
    • Conversation Depth: How deep the conversation is and session duration
    • Explicit Feedback: Double-tap hearts or emoji reactions to messages

    Bayesian Trait Modeling

    Updating confidence scores (e.g., directness = 4/5, confidence = 4/5) through interactions.

Fetcher: Contextual Data Retrieval

Purpose: Put relevant data into context from the saved database.

How It Works:

  • Social Graph Queries

    When a name is mentioned, pulls relevant node data (relationship, stories, personality, areas of conflict).

  • Vector Embeddings

    Uses vector embeddings to search through database for relevant anecdotes and context.

  • Context-Specific Feature Adjustment

    Adjusts features based on conversation type (e.g., for attachment issues: directness=1/5, emotional support=4/5).

Drafter: Initial Message Creation

Purpose: Draft an initial message while keeping personal context in mind.

How It Works:

  • Conversation Style Integration

    Uses selected conversation style button (questioning, crush text analysis, Instagram decisions, etc.) as initial system prompt.

  • Length Control

    Controls maximum response length based on message characterization thresholds.

  • Turn-by-Turn Design

    Instructed to send questions before continuing generation or starting new conversation branches.

Adjuster: Response Refinement

Purpose: Adjust the answer to fit the conversation and user better while keeping the main idea.

How It Works:

  • Style Adaptation

    • User-Style Matching

      Adapts to user's communication style and preferences based on past interactions.

    • Context-Specific Adjustments

      Modifies tone and approach based on conversation purpose and user's emotional state.

  • Content Preservation

    Ensures the main ideas and value of the response remain intact while adjusting presentation.

Monetization

1. API System

Companies can access hyper-personalized insights locally through Persona, without ingesting, storing, or cross-linking user data on their end.

Examples:

  • Expedia using customized travel itineraries based on Persona's knowledge of the user
  • Career counseling service skips lengthy onboarding by already knowing user's intrests, working style, personality, etc.

2. Affiliate Recommendations

Contextually relevant product and service suggestions.

Examples:

  • Restaurant recommendations for a previously mentioned upcoming date
  • Gift suggestions for upcoming sibling's birthday
  • Recomendation of products/articles/services for user needs

3. Privacy

People are often reluctant to give their data when they think it's needlesly exploited.

but!

  • Users willingly share data when they see direct benefits (e.g., remembering friend preferences for gift recommendations)
  • The value proposed in exchange of giving data is individual and immediate, user see direct value
  • Data usage directly enhances user experience rather than just funding the company